H&M ‘Choo’-ses new shoe partner

Swedish clothing retailer H&M will be offering Jimmy Choo shoes and bags in select stores this autumn, the company announced on Wednesday.

H&M 'Choo'-ses new shoe partner

Starting November 14th, nearly 200 H&M outlets around the world will feature fashion accessories bearing the name of the famed British accessory brand.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits,” said H&M creative advisor Margareta van den Bosch in a statement.

The collaboration with Choo marks the first time that H&M has worked with an accessory brand to offer high-end brand names through its discount fashion retail outlets.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women,” said Jimmy Choo founder Tamara Mellon in a statement.

Following its launch in 1996, Jimmy Choo quickly made a splash in Hollywood, often featured on the feet of glamourous actresses like Cate Blanchett, Halle Berry and Hilary Swank as they strode down the red carpet.

The shoes also gained notoriety as a favourite of Carrie Bradshaw, the main character of the “Sex and the City” television series played by Sara Jessica Parker.

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H&M competitor to sponsor Sweden’s Olympic team

Six months after establishing itself in Stockholm, Japanese clothing brand Uniqlo has announced it will sponsor Sweden’s athletes at the 2020 Olympics.

H&M competitor to sponsor Sweden's Olympic team
Anna Hasselborg of Sweden's curling team tries out new kit supplied for the country's athletes by Uniqlo. Photo: Henrik Montgomery/TT

The clothing chain, one of the world’s fastest-growing retail companies, is also set to open more stores in the Scandinavian country.

“Swedes are so sophisticated and warm-hearted,” Uniqlo Europe CEO Taku Morikawa said, stressing how welcome his company has been made to feel.

Morikawa was in Sweden to present the partnership between Uniqlo and the Swedish Olympic Committee at an event at Uniqlo’s store on Hamngatan in Stockholm.

Sweden’s athletes wore teamwear supplied by H&M at the last two Olympic Games.

The Stockholm store, Uniqlo’s first in the Nordic region, opened its doors in August 2018. An expansion is now planned on the Swedish market, although Morikawa declined to reveal where.

“We definitely have plans to open more stores here,” he said.

A store will also open in Danish capital Copenhagen in the coming spring as Uniqlo’s holding company Fast Retailing continues its global expansion.

Sales figures in Sweden’s clothing retail sector have seen a downward trend in recent years, with an exception in 2015.

H&M is usually cited as one of Uniqlo’s main competitors.

The impact of a new player on an already-competitive market is difficult to predict, according to the Swedish Trade Federation (Svensk Handel).

“Locally, competition is sharpened, but competition is already fierce. I would be inclined to say that this type of partly new concept store can, instead, help to revitalise the physical retail sector for clothing,” the association’s head economist Johan Davidson said.  

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