Clothes. We all buy them, we all wear them, and we pile on seventeen layers when the winter comes. But can we pepper our Swedish conversations with the right wardrobe lingo?
Swedish fashion giant H&M has announced that it is closing down the Cheap Monday brand, with the process beginning immediately and expected to be completed by summer next year.
Swedish ready-to-wear giant Hennes and Mauritz (H&M) on Thursday said profits fell in the second quarter as too much stock, triggered by logistics problems, pulled prices further down amid declining sales in key markets.
Faced with fierce online competition from the likes of Amazon, affordable fashion giants H&M and Zara are trying to use their stores to boost internet sales.
Sustainability is a challenge for every industry, but in fashion where consumers buy products shipped from a far off land only to throw them away when they get bored, it's particularly pertinent. Aiming to be a "Nobel Prize of fashion", the non-profit H&M foundation's Global Change Award is designed to help tackle those problems, providing funding to innovators who come up with solutions for making the fashion industry circular and protect the planet.
"If you do something well enough, people are going to want to buy it. It's about making your own market." William Baxter knows this from experience: when he moved to Gothenburg in early 2016, he was the only trouser maker in the Swedish city.
MY SWEDISH CAREER: Rachel Van Asch set up her own shop within the space of six weeks after moving from London to Sweden. Twelve years later, she tells The Local what she's learned about Sweden, startups, and herself.
Swedish bloggers have become some of the country's most high-profile influencers, attracting readers from around the world. In The Local's <a href="https://www.thelocal.se/tag/meet+the+blogger">'Meet the blogger'</a> series, our contributor Ellie Day asks these online entrepreneurs about the highs and lows of the industry, and their advice to would-be influencers.
Swedish bloggers have become some of the country's most high-profile influencers, attracting readers from around the world. In The Local's new 'Meet the blogger' series, our contributor Ellie Day asks these online entrepreneurs about the highs and lows of the industry, and their advice to would-be influencers.
Ikea does not seem to mind the attention it has received after Balenciaga launched a new high-fashion tote bag seemingly inspired by the furniture giant's iconic crinkly blue bag.
Swedish clothing giant Hennes and Mauritz (H&M) announced the launch of its eighth fashion brand on Thursday in an attempt to target upmarket buyers as tough conditions in the US and Central Europe hurt profits.
