Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

Ikea's cheeky response to the Balenciaga bag that looks suspiciously like another bag

Share this article

Ikea's cheeky response to the Balenciaga bag that looks suspiciously like another bag
Ikea... or Balenciaga? Photo: Janerik Henriksson/TT
15:14 CEST+02:00
Ikea does not seem to mind the attention it has received after Balenciaga launched a new high-fashion tote bag seemingly inspired by the furniture giant's iconic crinkly blue bag.

The luxury fashion house's new $2,145 bag went viral after practically everyone on the internet pointed out its striking resemblance to a certain Swedish furniture company's blue bags.

Ikea was quick to use the hype to its advantage.

On Instagram it posted a picture of its bag, called Frakta, along with the caption: "This spring's it bag is here! Sometimes it's easy to keep up with the world of fashion. Ours is 19,995 kronor cheaper, however."

And on the UK version of its homepage it wrote: "The ultimate companion for life's catwalk. This timeless classic, designed to be as functional as it is blue, fits any outfit, in fact 25kg worth."

An Ikea spokesperson told The Local they did not mind the high-end knock-off.

"The durable Ikea Frakta bag for five kronor is an appreciated product that has been in our range for many years and we know that the bag is used in many different ways in our customers' everyday life," said press spokesperson Emil Eriksson.

"We think it is flattering that others can be inspired by the form and function of the Frakta bag."

Get notified about breaking news on The Local

Share this article

Advertisement

From our sponsors

Meet the Italian music entrepreneur who went from being hired to hiring in Sweden

In 2007, guitar-maker Michele Benincaso found himself in the first generation of music tech entrepreneurs moving to Stockholm. Now he's at the helm of the award-winning startup company, MIND Music Labs, and hiring music tech talent from all over the world just four years after launching.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement