In defence of the eighties generation

Charlotte Webb
Charlotte Webb - [email protected]
In defence of the eighties generation
Photos: Charlotte Webb, L. E. MacDonald, dreamglow

Lazy, self-entitled and spoiled. These are just a few of the choice adjectives employed to describe the generation born in the 1980s, the first generation since Hemingway's to be characterised as “lost.” But how accurate is this stereotype and, moreover, are members of the 80s generation really to blame for Sweden's ailing job market, asks The Local's Charlotte Webb.


It's times like these I curse the Swedish personal number. Times when, in the seamy glare of a single halogen bulb (you'll forgive the creative hyperbole), a prospective employer turns to me, assessing me from under the heavily critical arch of a single raised eyebrow. He has just read the first four digits of my personnummer (social security number), four little digits which confirm, beyond a shadow of a doubt, that I do in fact belong to that most notorious of demographics: the 80s generation.

I see the cogs turn. He's picturing me in bed at one in the afternoon, a cigarette dangling from one side of my mouth, the floor strewn with empty beer bottles, phone to my ear, “Can't make it in today, I'm afraid. Terribly ill. Damn swine flu's about, you know how it is....”

Or worse, swanning through the office, jacked in to an iPod, crooning along with the Black Eyed Peas as I lazily feed crumpled sheets of paper into the copy machine.

Four years. Four lousy years and I would have qualified as a Generation X'er. Part of that broad, non-descript group born between 1964 and 1979, the liberal realists who managed to get by without pissing off the baby boomers, who slotted themselves nicely into the developing job market with their decent work ethic and secular morality.

It's not that I mind being a child of the 80s, per se. Aside from the traumatic childhood memories of shoulder-padded parental figures and tawdry brown wallpaper, we didn't get a bad deal really. There was Queen. And Cyndi Lauper. Parents that wanted us to have a better deal than they had, working night shifts on a factory line in East London.

Still, I have to admit to being slightly exasperated by the tired stereotypes floating round in the Swedish media, which seem to have bypassed the stages of critical thought to become unquestioned truisms. Like the assumption that the 80's generation is “addicted to benefits” and virtually allergic to the average workplace.

Firstly because, for all its lengthy stretch of paid parental leave, government benefits and democratic ideals, the Swedish system provides little to no help for new graduates attempting to negotiate the daunting transition between higher education and working life. In countries like the United States, Britain and Australia, internship and graduate level positions are commonly regarded as a useful win-win strategy for employers to offer on-the-job training in exchange for a cut-price salary.

In Sweden, very few such positions exist, particularly within the areas of public relations, journalism, management and communications, where “five years experience” is the operative phrase.

Speaking from experience, the problem for many members of my generation seems to be that crucial first leap from education to working life. Under the strictures of the current economic climate, it seems the majority of employers in Sweden don't seem to want to waste their time or resources training new graduates.

And before I go on, I do understand what some readers may be thinking:

“Quit your bellyaching, in my day there was no such thing as the 'entry level position' or the 'careers counsellor'.” And you are, of course, correct. My dad got his first job walking into a tailor's office in southern England and asking if they had any work.

Try that in a contemporary clothing store and you'll be met with a request to contact human resources and fill in a form, which (they assure you) will be kept “on file” in case anything should ever “pop up”. I've been “on file” with 200-odd companies over the course of the last ten years and am yet to hear a “pop” from any one of them.

My point is that the job market facing the graduates of the last five years is completely incommensurable with that of the 1960s, 70s or even the 80s. Jobs are fewer, competition is fiercer, college graduates are more numerous and fields of employment are more frustratingly specialised than ever before.

Try scanning the job pages of your local rag and you'll begin to see what I mean. I have no idea what a “process developer with emphasis upon logistics” does, but I'm pretty sure my arts degree won't cover it.

The fact is that the 80s generation is not as complacent, choosy and self-serving as it is frequently made out to be. I work four days a week and study full time. Many of my closest friends work graveyard shifts at crummy jobs so that they can work gratis during daylight hours in order to attain that invaluable first year of experience in their field.

Like N, with a Masters degree in human resources and management, who currently works as a half-time preschool teacher on a salary that would embarrass a McDonald's employee. In comparison to many of her Swedish contemporaries, however, she's living the dream.

So it does get my proverbial panties in a twist to hear certain self-righteous baby boomers like Amelia Adamo whinge to Aftonbladet about how all 80-talister (individuals born in the 80s) are “lazy and spoiled”. I'm not sure which iPhone toting, Tiger-of-Sweden-clad twenty somethings she's had the misfortune to run up against, lounging about in the local sushi bar at three in the afternoon, but I can assure her that those individuals are in the minority.

Nor do we all fit the opposing stereotype: the media-savvy, entrepreneurial wunderkind, racing through the city with a triple-shot espresso in one hand and a copy of The Economist in the other, engaged in impassioned conversation with a hands-free earpiece.

While I'm very happy for anyone who's managed to build a successful publishing conglomerate by the age of twenty five, I'm still trying to work out exactly what the 'Dow Jones' is.

My point is that attempting to categorise an entire generation by means of two rather unimaginative adjectives is a little short-sighted. The fact is that the hyper-technologised, information-soaked corporate labyrinth that is reality in the noughties is an intimidating place, and I think I speak for many 80-talister when I say we don't have much more of an insight into its mysterious inner workings than our parents' generation.

At the end of the day, like every demographic, we have our bad eggs. But please, for the sake of inter-generational understanding, take a breath before you next open your mouth to complain about the number of unemployed twenty-somethings haunting the second-hand bookstore in the middle of the day.

We know. We're the ones who can't afford to buy the expensive books.


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