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'Angry note' ad campaign has neighbours fuming

TT/Joel Linde · 30 Oct 2011, 11:47

Published: 30 Oct 2011 11:47 GMT+01:00

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Sunday is neighbour’s day (Grannens dag), a young Swedish tradition which was implemented to encourage people to honour the ones next door with a little something extra.

But an ad campaign targeted at Stockholm, Gothenburg and Malmö seems to have interrupted the friendly tradition.

Thousands of people in the Swedish cities have been shocked to find what appears to be a hand-written note in their mailboxes, expressing anger and discontent.

“There’s not that much wrong with your taste in music, but SERIOUSLY, AT 3AM I PREFER TO SLEEP!!” the note read, signed by “The neighbour”.

What many didn’t see, however, was the actual sender’s signature was radio station Rix FM.

The radio station posted a public apology on its website, where they take responsibility for the “misunderstanding”, prompting an outpouring of angry comments.

“Rix FM has once again passed the low-water mark,” one upset user wrote.

“We had to go to my mother-in-law, 92, since she was devastated she had bothered her neighbours even though she sleeps at night... She’s now afraid to face the neighbors since they said they’ve been bothered by her,” he continued.

Rix FM spokesperson Per Lorentz admitted to the Göteborgs Posten (GP) newspaper that the campaign was “miscalculated” and apologized.

But few seem to be content with the online apologies, primarily because they will be unlikely to reach elderly people affected by the campaign.

Story continues below…

And judging by the angry comments on the website, older Swedes are among those worst affected.

“You go out and apologize on your website. How many elderly people do you think read that? Shame on you Rix FM!!!,” one wrote.

But those expecting an apology in the mail might be frustrated to learn the only thing that’s certain is that more people will get the accusatory notes in their mail boxes, as the Rix FM campaign is set to reach almost every home in the three cities.

Related links:

TT/Joel Linde (news@thelocal.se)

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Your comments about this article

13:52 October 30, 2011 by JulieLou40
What a stupid thing to do.
17:32 October 30, 2011 by Already in use
I received some advert in a fake 'handwriting' font some years ago (that was in Canada though). I have to admit at first I thought it was indeed handwritten, amazing what modern laser printers can do. It was however from the content plain obvious is was an advert (some insurance or so). I can relate to the appeal that this seemingly 'personal' note must have for companies, but really, they should be careful that the recipient knows what the reklam is about.
20:00 October 30, 2011 by dizzymoe33
That is not very funny!!! How stupid of that radio station to do something like that.
20:18 October 30, 2011 by StockholmSam
What kind of marketing genius comes up with this kind of ad campaign? Just goes to show that unqualified people are hired all the time for jobs they do not deserve.
21:35 October 30, 2011 by micvau
Can anyone tell me the meaning of having toilet roll paper wrapped around the handle of ones front door. Is this someone whacky humor of trying to send me a sick joke.
08:52 October 31, 2011 by John.Smith

Emmm.... you sure it was ONLY toilet paper.... ?
12:33 October 31, 2011 by DAVID T
haha - at least they had a sense of humour - woke a few swedes up for all of 5 minutes :-)
10:41 November 4, 2011 by Da Goat
reminds me of the time i made a house call at a friends house and because he knew i was coming put vaseline on the door knob, finally after getting in I found he had gone out instead, the best bit was I caught a rat in his cupboard and put it in the pot on his stove and taped the lid on with electricians tape (so it would not escape and he would see it) he came back home and did not even look, turned on the stove and the poor rat got hot and pissed in his pot! not sure who was more angry him or the poor rat!
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