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Late snow 'no concern' for Swedish resorts

TT/The Local/cg · 20 Nov 2011, 10:31

Published: 20 Nov 2011 10:31 GMT+01:00

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Until now, the entire country has been free of snow. Even so, the balmy weather doesn't have the winter tourism industry all that worried.

"The early season is affected for a number of resorts. Ten or so resorts count on opening before December 15. For them, this is probably an economic setback," said Hans Gerremo of the Swedish ski lift operators association (Svenska liftanläggningars organisation - SLAO), to news agency TT.

Östersund, in northern Sweden, has several of Sweden's major ski resorts right around the corner, including Åre. The city's tourist manager Camilla Olsson wrote on her blog that everyone is "desperately longing for snow".

However, she does note that Östersund has stocked up on last year's snow, that can be used this year to ensure a decent skiing experience despite the lack of wintry weather. Therefore Sweden's winter sports centre can still live up to its nickname, "The Winter City".

Skistar has a number of downhill skiing resorts, in both Sweden and Norway. The company's snow guarantee has already kicked in, a guarantee which in some circumstances promises customers who've paid for their ski trip their money back.

But according to marketing and sales manager Mathias Lindström, the guarantee money has a "marginal impact" on the company's economy.

"The economically important season for us doesn't start until Christmas, and then continues until the end of April," he said to TT.

Story continues below…

On Saturday, Skistar opened their slopes in resorts Trysil and Sälen - with artificial snow.

TT/The Local/cg (news@thelocal.se)

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Your comments about this article

09:37 November 21, 2011 by Alohart
"Östersund has stocked up on last year's snow, that can be used this year to ensure a decent skiing experience despite the lack of wintry weather."

Huh?! Does Östersund have a huge chilled warehouse where it stores snow during the summer? During evenings with temperatures below 0, why not create artificial snow using snow cannons as is done in many ski areas around the world?
11:09 November 25, 2011 by Kennethmac2000
Who is writing these articles? Is it native Swedish speakers, or native English speakers who have lived too long in Sweden and gone native?

What on earth does this mean...? "The early season is affected for a number of resorts."

And talking about a company's "economy" is a classic Swedish -> English mistranslation. I think you mean the company's finances.
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