• Sweden's news in English

Stockholm iPad 'magic' a surprise YouTube hit

The Local · 27 Mar 2012, 14:36

Published: 27 Mar 2012 14:36 GMT+02:00

Facebook Twitter Google+ reddit

“We knew the video was good, but we weren’t expecting such a huge success. We’re really happy!” Stockholm Business Region’s PR manager Maria Kylberg told The Local.

The Stockholm-based organization came up with the idea, which Kylberg claims was conceived in an attempt to show a conventional message in a more playful way.

Since being posted to YouTube on Friday, the clip has been viewed over 500,000 times.

The video (which can be viewed below) shows magicians Charlie Caper and Erik Rosales baffling a small audience with trickery, sleight of hand, and seven iPads.

The performance was filmed in Cannes, France, at the MIPIM investment and real estate convention which took place earlier this month.

This convention also made Scandinavian headlines after Swedish representatives placed banners and advertising with the slogan "Stockholm: The Capital of Scandinavia", outraging Norwegians and Danes who were also at the event.

However, staff members of the Stockholm Business Region are now revelling in the video’s success.

“We decided on this production because we wanted to show that Stockholm is the hub for new technology, especially IT, and putting the video on YouTube has allowed a much bigger audience to see the message,” Kylberg said.

And while they may be gobsmacked that the video has proved so popular, the organization is glad to see the hard work continues to pay off - over and over again.

“It’s crazy to think that it’s spread over 500,000 times, but it’s great to see that the message is spreading, and that people know that we love the city of Stockholm – the Capital of Scandinavia,” she told The Local.

Story continues below…

Oliver Gee

Follow Oliver on Twitter here

The Local (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

15:40 March 27, 2012 by Valdemaratterdag
"advertising with the slogan 'Stockholm: The Capital of Scandinavia', outraging Norwegians and Danes who were also at the event."

They're outraged because they didn't think of it first.
15:43 March 27, 2012 by lilsocks
Or maybe the Danes and Norwegians just aren't as arrogant?
21:12 March 27, 2012 by Roaringwater
It's a brilliant piece of work but unsporting towards the neighbours. It's less than a month since the Swedish Soc Dems sought to patent "The Nordic Model". What's with Sweden? Where's solidarity with friends?
04:19 March 28, 2012 by SecondGen
It was a cute video!
10:19 March 28, 2012 by RosemarysBaby80



All more appropriate names for the iPad.
Today's headlines
Dylan removes Nobel-mention from website
The American musician has more or less responded to the news with silence. Photo: Per Wahlberg

American singer-song writer Bob Dylan has removed any mention of him being named one of this year’s Nobel Prize laureates on his official website.

Refugee crisis
Asylum requests in Sweden down by 70 percent
Sweden's migration minister Morgan Johansson. Photo: Christine Olsson/TT

Sweden received 70 percent fewer requests for asylum in the period between January and September 2016 than it did during the same time last year, the country’s justice and migration minister Morgan Johansson has revealed.

The unique story of Stockholm's floating libraries
The Stockholm archipelago book boat. Photo: Roger Hill.

Writer Roger Hill details his journeys on the boats that carry books over Stockholm's waterways and to its most remote places.

Refugee crisis
Second Stockholm asylum centre fire in a week
The new incident follows a similar fire in Fagersjö last week (pictured). Photo: Johan Nilsson/TT

Police suspect arson in the blaze, as well as a similar incident which occurred last Sunday.

More misery for Ericsson as losses pile up
Ericsson interim CEO Jan Frykhammar presenting its third quarter results. Photo: Claudio Bresciani/TT

The bad news just keeps coming from the Swedish telecoms giant.

Facebook 'sorry' for removing Swedish cancer video
A computer displaying Facebook's landing page. Photo: Christine Olsson/TT

The social media giant had censored a video explaining how women should check for suspicious lumps in their breasts.

Watch this amazing footage of Sweden’s landscapes
A still from the aerial footage of Sweden. Photo: Nate Summer-Cook

The spectacular drone footage captures both Sweden's south and the opposite extreme, thousands of kilometres north.

Sweden could be allowed to keep border controls: EU
Police ID checks at Hyllie station in southern Sweden. Photo: Stig-Åke Jönsson/TT

Sweden could be allowed to keep ID controls on its border with Denmark beyond the current end date of November, following discussions among EU leaders in Brussels last night.

Why women in Sweden will work for free by November
File photo of a woman working in a Swedish office. Photo: Anders Willund/TT

A new study into the gender pay gap suggests Sweden still has some work to do.

Look familiar? Meet your jawbone's ancestor
Thank God for evolution, eh?

There's something fishy about the human jawbone – it has its origins in the placodermi, a jowly species of fish that lived 400 million years ago, Swedish and Chinese researchers say.

Sponsored Article
This is Malmö: Football capital of Sweden
Fury at plans that 'threaten the IB's survival' in Sweden
Sponsored Article
Where is the Swedish music industry heading?
Here's where it could snow in central Sweden this weekend
Analysis & Opinion
Are we just going to let half the country die?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
7 reasons you should join Sweden's 'a-kassa'
Angry elk chases Swede up a lamp post
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Swedish for programmers: 'It changed my life'
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Top 7 tips to help you learn Swedish
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
How to vote absentee from abroad in the US elections
Swedish school to build gender neutral changing room
People-watching: October 14th-16th
Sponsored Article
'There was no future for me in Turkey'
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Nobel Prize 2016: Literature
Sponsored Article
Stockholm: creating solutions to global challenges
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Record numbers emigrating from Sweden
Sponsored Article
'There was no future for me in Turkey'
People-watching: October 12th
Sponsored Article
Where is the Swedish music industry heading?
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
Sponsored Article
Last chance to vote absentee in the US elections
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
Missing rune stone turns up in Sweden
Nobel Prize 2016: Chemistry
jobs available