Tyre firm dumps raunchy adverts and boosts sales
The old advertising adage is that sex sells, but a Swedish tyre firm that dumped semi-naked women from its adverts says its sales doubled as a result.
Day: December 23, 2015
Swedish cruise ship to house 1,260 refugees
Sweden's migration agency has signed a deal to house 1,260 refugees on board a cruise ship as authorities continue their search to find long-term asylum accommodation in the Nordic country.
Swedish star officially retires from tennis
Sweden's Robin Söderling has announced he is hanging up his tennis racket, more than four years since his last match.
Watch this Swede going to shops – by snowboard
An adrenaline-fuelled video showing a Swede racing through his village on his snowboard has grabbed headlines in Sweden. But the man behind the clip has played down the attention, promising better things ahead.
Christmas anti-booze ad stirs tension in Sweden
Should parents stay away from booze during the festive season? A Christmas anti-alcohol campaign has gained record support in Sweden, with one mum saying she received online abuse after criticizing it.
PARTNER CONTENT
Ice magic at north Sweden island lodges
A pair of family-run lodges nestled in the archipelago islands of Swedish Lapland have a reputation for offering visitors adventure and an intimate encounter with the Arctic lifestyle. The Local finds out more.
Police probe explosion at Stockholm restaurant
Swedish police have launched an investigation after a powerful blast at a popular Stockholm restaurant just a week before it is set to open its doors to revellers for its annual New Year's Eve celebrations.
Where do the most unsociable Swedes live?
Which of your Swedish friends are the most likely to refuse your invitation to a Christmas gathering, New Year's Eve party or night out with colleagues? A national social life survey has found out.
Fears rise over human trafficking in Sweden
Police have cracked down on a record number of cases of people smuggling on the Öresund bridge between Sweden and Denmark in the past few months as the Nordic country's refugee crisis reached its peak.
Ten Swedish dates every visitor must discover
How much do you know about the most traditional, tasty and sometimes bizarre dates in the Swedish calendar?