Student designs challenge norms at Fashion Week

February means Fashion Week in Stockholm - and all sorts of new designs, both daring and darling. Students at the prestigious Beckman's School of Design had the chance to collaborate and present their own work on the catwalk.

Student designs challenge norms at Fashion Week

Each year a few students from Beckman's College of Design get the opportunity to collaborate with a famous Swedish designer – and see their own work strut down the catwalk.

The Swedish fashion designers share their techniques, thoughts, and inspiration with the selected students, and the students then have the chance to develop the ideas and add their own vision and spice.

Many of the students are young, many still experimenting. This doesn't, however, preclude some creations from setting the tone for a designer’s future work, or homing in on an upcoming trend.

This year the students collaborated with seven brands: Carin Wester, Cheap Monday, Filippa K, Ida Sjöstedt, Hope, House of Dagmar and Whyred.

The student collections were shown this week during a fashion show at Berns in downtown Stockholm, where Stockholm Fashion Week is held each year. 

Students Johanna Welinder and Filippa Borenius interpreted designer Ida Sjöstedt for the show. Ida Sjöstedt won the Designer of the Year award from Elle magazine earlier this year, and is known for her feminine yet bold, unique designs.

“I want to challenge ideas about what is 'good taste',” the designer said earlier this year. “My passion is making women feel beautiful and comfortable.”  

Johanna Welinder was thrilled for the chance to collaborate.

“I think that Ida Sjöstedt and I share a love for sparking debate about cliches and stereotypes about women,” she said. “In my project I have worked with the sexy and the vulgar, but also a party style, dressing up.”

Welinder also incorporated her own artwork into the designs, painting fun patterns onto fabric.

“I wanted to see how my naive illustrations would look in combination with something more respectable and classic, like a blazer,” she explained.

Filippa Borenius focused on the couture part of the brand and created her interpretation totally without rules.

“I love how Ida Sjöstedt does her own thing and doesn't follow the stream,” she said. 

Some of their designs:

Student Anna Scholz interpreted brand Cheap Monday. One stunning piece was “Painted by a Madman”, a cloak in a series bursting with colour.

“The ambition has been to enhance the subcultural aspects of the Cheap Monday brand,” she said.

“My inspiration has been painters and the spontaneous color stains that appear on their garments as they create their artwork. Stains that become almost synonymous with the process of art making.”

See more student designs from Fashion Week here.


Uniqlo confirms August opening of first Swedish store

Japanese clothing giant Uniqlo confirmed it will open its first Swedish store at the end of August 2018.

Uniqlo confirms August opening of first Swedish store

The popular fast fashion brand announced in January that it will be entering the Swedish market with a Stockholm branch, but remained coy about the details. Sweden's fashion fanatics reacted with excitement to the news that they would be getting the first Uniqlo store in the Nordics.

IN PICTURES: Uniqlo to open first Scandinavian store in Stockholm

On Tuesday Uniqlo finally divulged the launch date of the shop, set to open doors at Hamngatan near the Kungsträdgården park on August 24th.

It will occupy the Sverigehuset building, built in the 1960s as the final project of modernist Swedish architect Sven Markelius, and the shop will “pay tribute to Markelius by exhibiting some chosen examples of his work” according to the company.

The opening will make Sweden only the seventh European country to boast a Uniqlo store.