Direct flights from London to Swedish ski resort reopen after three years

Scandinavian Airlines (SAS) scrapped all flights from the UK to the Swedish ski resort following financial difficulties after the pandemic.

But the company is now again targeting international ski tourists.

"The English market is meant to be one of our main markets so now that SAS has started operating the route again it feels like a fresh start," Gunnar Lenman, CEO of Scandinavian Mountains Airport, told Swedish public broadcaster SVT.

Swedish ski resorts have benefited in recent years from especially two factors: the weak krona making it cheaper for international tourists, and a shortage of snow in the Alps due to climate change.

Last spring, Germans, Dutch and British tourists increased 60 percent at ski resorts operated by Skistar.

Flights will take off every Sunday from London Heathrow to Sälen until March 30th.