Pär Nuder, finance minister, was hoping that June 6th, National Day, would be an opportunity to create a greater sense of community in Sweden and strengthen the Swedish identity. But according to a Temo research done for SAS, seven out of ten Swedes like the idea of being off on national day, but only one out of ten will wave the Swedish flag.
A new study by the Swedish government's National Institute for Working Life has found that students and young people are feeling particularly down in the dumps these days. But luckily a clothing retailer has just the tonic - underwear containing vitamins.
Despite the international reputation for being oversexed, and having a population of blonde women with physicality worthy of worship in beer commercials, Swedes turn out to be the least sexually active people in the Nordic countries.
Pehr G Gyllenhammar, the 69 year old former chairman of Volvo and oft-voted 'Sweden's most admired man' was presented on Thursday as the new chairman of investment company Kinnevik. Since he left Volvo in 1993, Gyllenhammar has had a number of posts in London and is currently chairman of insurers Aviva.
