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systembolaget

Fresh push for longer alcohol store hours
systembolaget

Fresh push for longer alcohol store hours

A board member for Sweden's state-run alcohol monopoly Systembolaget has caused a stir by calling for stores to be open on Sundays, but the company's management team has insisted that his suggestions are not likely to be implemented.
Sweden seeks ban on foreign booze advertising
beer

Sweden seeks ban on foreign booze advertising

Two powerful Swedish lobby groups have turned to the European Commission to try and get a complete ban on alcohol advertising on television, after it emerged some channels were dodging the ban by being registered abroad.
Sweden green-lights new Iron Maiden beer label
offbeat

Sweden green-lights new Iron Maiden beer label

Sweden's state run liquor store monopoly Systembolaget, which previously refused to launch a new Iron Maiden beer due to concerns over the skull and crossbones motif, has given the go-ahead on a revamped and toned down design.
Danish beer bottles 'too sexy' for Sweden
offbeat

Danish beer bottles 'too sexy' for Sweden

A cartoon depiction of a topless woman has been deemed too sexy for Sweden's state run liquor store monopoly Systembolaget, forcing a brewery in Denmark to change the beer bottle's label for the Swedish stores.