• Sweden edition
 
Sweden mulls banning babies in formula ads

Sweden mulls banning babies in formula ads

Published: 07 Nov 2012 14:54 GMT+01:00
Updated: 07 Nov 2012 14:54 GMT+01:00

The law, under preparation by Sweden’s ministry for rural affairs, would mean that ads for infant formula could only be published in scientific journals and in publications specializing in infant care.

It would also ban infant formula makers from featuring babies on the packaging, to avoid idealizing use of the product. Instead, packaging should feature a graphic description of how to prepare the product.

Offering free samples of infant formula or selling the products at a discounted price would be strictly forbidden. And the packaging information could not suggest that formula was a good alternative to, or better choice than, breastfeeding.

The packaging should also clearly state that parents should not give formula to babies without a recommendation from a person with the appropriate training, according to the memorandum from the ministry.

For 30 years, the Swedish Consumer Agency (Konsumentverket) and the baby food industry have agreed not to actively market infant formula, according to a report in the journal Riksdag och Department.

The new legislation will incorporate an EU directive into Swedish law, superseding the agreement.

The 2006 directive aims to ensure infant formula is used in the right way, based on accurate information and through appropriate marketing.

The new law would come into effect on August 1st 2013, according to the memorandum from the agriculture ministry.

For more on Sweden's "breast is best" attitude to formula and one of The Local's contributor's take on it, click here.

Rebecca Martin

Follow Rebecca on Twitter here.

Your comments about this article

17:42 November 7, 2012 by texaslass
I have a general question that relates to this: in Sweden, must employers offer rooms at the place of employment for women to pump milk? Because it would seem that if breastfeeding were expected of women, then women should be granted certain workplace benefits like time for pumping milk and a nice room with adequate refrigeration.
18:35 November 7, 2012 by Migga
Women get payed leave in Sweden so they can do that at home.
19:53 November 7, 2012 by caitnor
but what if they go back to work after 6 months and are still nursing?
21:54 November 7, 2012 by Migga
They pump the milk into bottles and let the dads stay home and do the feeding.
00:58 November 8, 2012 by caitnor
Yes, but when/where do they do the pumping? If you need to feed the 6 month old the next day wouldn't you have to pump while you are at work to keep up your supply? It would be very hard to nurse when you get home from work and then pump at night for the next day and then nurse in the morning and then not express during the work day because your supply would be too high and you would need to express the milk somehow. Maybe most women in Sweden are done nursing by the time they go back to work?
02:29 November 8, 2012 by shannnon
Sweden has very generous maternity & paternity leave laws. Parents get much longer than 6 months. But I imagine if the mother did go back to work earlier and needed to pump, then they would allow that in the workplace. If they care this much about families and breastfeeding then I am willing to bet they have laws that protect them and allow for pumping at work (even the U.S. has these laws in place, despite low breastfeeding rates and poor maternity leave).
07:56 November 8, 2012 by BackpackerKev
If the ads are only going to be published in scientific journals and in publications specializing in infant care, I'm quite sure, if not positive, the banning of a child image is going to make no difference at all.

Given now this is taking away valuable and sometimes balanced information for mothers and quite literally forcing them to purchase publications to see what options are out there if a mother cannot nurse from day 1, I feel this somewhat unacceptable.
08:39 November 8, 2012 by becksoz1
So lets get this straight, baby formula is clearly not natural, so should be discouraged? In that case a Caesar delivery should also be discouraged?
09:12 November 8, 2012 by Beavis
utter nonsense- what if the mother cant breastfeed (very common) should she be made feel so bad by giving her child formula?? also after couple of months ifs a GOOD idea to give your baby a mix of both in order to let the mother get some much needed sleep and someone else can take over. At the end of the day is should be up to the mother NOT the state. Breast feeding is the best way for small babies, but its not always possible.
10:56 November 8, 2012 by Flappytango
@becksoz1

Yes Caesar is discouraged in sweden....

Even if you required it on your previous delivery
20:05 November 8, 2012 by Ankinette
Like the packs of cigarettes... This makes me sick. Soon it will be illegal to sell it!
21:20 November 8, 2012 by dizzymoe33
This story is so stupid. There many women that can not breastfeed and have no choice but to give the baby formula. There are millions of children that have not been breastfeed due to problems with feeding or being adopted or a death of the mother and those children were raised on formula and have turned out just fine. It is a woman's choice as to breastfeed or not and no one else's business. There is nothing wrong with a child receiving formula instead of breast milk.

These women who give their babies formula should not be ridiculed or persecuted for that decision.
Today's headlines
National
Anti-Israel graffiti 'not a race crime': Court
Photo: TT

Anti-Israel graffiti 'not a race crime': Court

A teenage boy who painted anti-Israel slogans and symbols on the Concert Hall in Gothenburg has been convicted for the damages he caused, but he walked free from racial agitation charges. READ  

Politics
Israel's ambassador recalled from Sweden
Israeli ambassador Isaac Bachman. Photo: TT

Israel's ambassador recalled from Sweden

Israel has recalled its ambassador from Stockholm "in irritation" that Sweden has officially recognized the State of Palestine. READ  

Entertainment
A closer look at Sweden's rising stars
Swedish actresses Sandra Huldt and Julia Ragnarsson. Julia (right) has been nominated for a Rising Star award. Photo: TT

A closer look at Sweden's rising stars

Like to be ahead of the game when it comes to the next big thing on the silver screen? We find out more about the Swedish nominees for the Rising Star award to be presented at Stockholm's International Film Festival next week. READ  

Science
Swedish women in two-year sex pill study
Contraceptive pills have been linked to mood swings. Photo: Shutterstock

Swedish women in two-year sex pill study

Three hundred women from across Sweden are taking part in a study designed to demonstrate that modern contraceptive pills don't lead to decreased libido or mood swings. READ  

National
Stockholm 'sinking' oil spill ship safe
The ship was rescued on Thursday. Photo: Swedish Coast Guard

Stockholm 'sinking' oil spill ship safe

After fears a ship carrying around 52 tonnes of oil could sink in Stockholm's archipelago, Sweden's Coast Guard said the vessel had been towed to safety. READ  

National
Dog attack policewoman acquitted on appeal
A scene from a video of the attack published by Dagens Nyheter

Dog attack policewoman acquitted on appeal

A policewoman accused of letting her dog attack a drunk man while she repeatedly hit him with a baton, has had her conviction overturned by a court in Stockholm. READ  

Entertainment
What's On: October 31st - November 7th
Uma Thurman will soon be on her way to Stockholm. Photo: TT

What's On: October 31st - November 7th

Halloween fun and an international film festival are the big events hitting Stockholm this week. We cast our eye over the capital and the rest of the country for the best activities to check out this week. READ  

International
Pirate Bay Swede found guilty in Denmark
Gottrid Svartholm Warg. File photo: TT

Pirate Bay Swede found guilty in Denmark

Sweden's Pirate Bay Founder Gottrid Svartholm Warg was found guilty of hacking crimes in a Danish court on Thursday. READ  

National
Malmö loses out as rare toads move in
The European green toad. Photo: H. Krisp (WikiCommons)

Malmö loses out as rare toads move in

After a rare species of toad moved into southern Sweden's Malmö, builders have had to tone down massive expansion plans in the area. READ  

Politics
Palestine recognized as state by Sweden
Sweden's Foreign Minister is Margot Wallström. Photo: TT

Palestine recognized as state by Sweden

The Swedish government has officially decided to recognize Palestine, with the move announced in a speech by the country's new Foreign Minister Margot Wallström. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm's shocking take on Halloween
Sport
Top ten quotes from Zlatan Ibrahimovic
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
People-watching: October 30th
National
Sweden remains fourth best for gender equality
Blog updates

29 October

Scariest day (Blogweiser) »

"This is what’s frightening me on Halloween. http://www.youtube.com/watch?v=D4OFZVCu8J0&list=UUJu5J7jG4uoYSjWbpFsJBuQ Follow my posts on FB. ..." READ »

 

24 October

Editor’s blog, October 24th (The Local Sweden) »

"Hi readers, Get ready to read our weekly digest of Swedish news in less than 60 seconds. The..." READ »

 
 
 
National
Timeline: Julian Assange sex allegations
Sport
World Cup ski race on 'fake' Stockholm slope
Society
An Arctic tradition: hunting and handicraft
Society
Stockholm taxis offer free therapy sessions
National
The Local meets Health Minister Gabriel Wikström
Gallery
Property of the week: Österåker
Society
Homeless turtles get Stockholm police ride
National
Construction worker has 'Sweden's best beard'
National
Italian musician jazzes up Sweden's Lapland
Gallery
Zlatan's career in pictures
Finest.se
Gallery
People-watching: October 25th and 26th
Lifestyle
'Swedes are funnier than they think'
National
Swedish town 'like Venice' after heavy rains
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Dentist gives free care to Roma beggars
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
TT
Society
QUIZ: How good is your Swedish?
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
Stockholm is 'best' region for well-being
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

970
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN