• Sweden's news in English
 

Sweden mulls banning babies in formula ads

Published: 07 Nov 2012 14:54 GMT+01:00

The law, under preparation by Sweden’s ministry for rural affairs, would mean that ads for infant formula could only be published in scientific journals and in publications specializing in infant care.

It would also ban infant formula makers from featuring babies on the packaging, to avoid idealizing use of the product. Instead, packaging should feature a graphic description of how to prepare the product.

Offering free samples of infant formula or selling the products at a discounted price would be strictly forbidden. And the packaging information could not suggest that formula was a good alternative to, or better choice than, breastfeeding.

The packaging should also clearly state that parents should not give formula to babies without a recommendation from a person with the appropriate training, according to the memorandum from the ministry.

For 30 years, the Swedish Consumer Agency (Konsumentverket) and the baby food industry have agreed not to actively market infant formula, according to a report in the journal Riksdag och Department.

The new legislation will incorporate an EU directive into Swedish law, superseding the agreement.

The 2006 directive aims to ensure infant formula is used in the right way, based on accurate information and through appropriate marketing.

The new law would come into effect on August 1st 2013, according to the memorandum from the agriculture ministry.

For more on Sweden's "breast is best" attitude to formula and one of The Local's contributor's take on it, click here.

Rebecca Martin

Follow Rebecca on Twitter here.

Your comments about this article

17:42 November 7, 2012 by texaslass
I have a general question that relates to this: in Sweden, must employers offer rooms at the place of employment for women to pump milk? Because it would seem that if breastfeeding were expected of women, then women should be granted certain workplace benefits like time for pumping milk and a nice room with adequate refrigeration.
18:35 November 7, 2012 by Migga
Women get payed leave in Sweden so they can do that at home.
19:53 November 7, 2012 by caitnor
but what if they go back to work after 6 months and are still nursing?
21:54 November 7, 2012 by Migga
They pump the milk into bottles and let the dads stay home and do the feeding.
00:58 November 8, 2012 by caitnor
Yes, but when/where do they do the pumping? If you need to feed the 6 month old the next day wouldn't you have to pump while you are at work to keep up your supply? It would be very hard to nurse when you get home from work and then pump at night for the next day and then nurse in the morning and then not express during the work day because your supply would be too high and you would need to express the milk somehow. Maybe most women in Sweden are done nursing by the time they go back to work?
02:29 November 8, 2012 by shannnon
Sweden has very generous maternity & paternity leave laws. Parents get much longer than 6 months. But I imagine if the mother did go back to work earlier and needed to pump, then they would allow that in the workplace. If they care this much about families and breastfeeding then I am willing to bet they have laws that protect them and allow for pumping at work (even the U.S. has these laws in place, despite low breastfeeding rates and poor maternity leave).
07:56 November 8, 2012 by BackpackerKev
If the ads are only going to be published in scientific journals and in publications specializing in infant care, I'm quite sure, if not positive, the banning of a child image is going to make no difference at all.

Given now this is taking away valuable and sometimes balanced information for mothers and quite literally forcing them to purchase publications to see what options are out there if a mother cannot nurse from day 1, I feel this somewhat unacceptable.
08:39 November 8, 2012 by becksoz1
So lets get this straight, baby formula is clearly not natural, so should be discouraged? In that case a Caesar delivery should also be discouraged?
09:12 November 8, 2012 by Beavis
utter nonsense- what if the mother cant breastfeed (very common) should she be made feel so bad by giving her child formula?? also after couple of months ifs a GOOD idea to give your baby a mix of both in order to let the mother get some much needed sleep and someone else can take over. At the end of the day is should be up to the mother NOT the state. Breast feeding is the best way for small babies, but its not always possible.
10:56 November 8, 2012 by Flappytango
@becksoz1

Yes Caesar is discouraged in sweden....

Even if you required it on your previous delivery
20:05 November 8, 2012 by Ankinette
Like the packs of cigarettes... This makes me sick. Soon it will be illegal to sell it!
21:20 November 8, 2012 by dizzymoe33
This story is so stupid. There many women that can not breastfeed and have no choice but to give the baby formula. There are millions of children that have not been breastfeed due to problems with feeding or being adopted or a death of the mother and those children were raised on formula and have turned out just fine. It is a woman's choice as to breastfeed or not and no one else's business. There is nothing wrong with a child receiving formula instead of breast milk.

These women who give their babies formula should not be ridiculed or persecuted for that decision.
Today's headlines
What's on in Sweden
Five fun festivals to get you partying in Sweden
The Medieval Week on Gotland. Photo: Marie-Anne Björkman/Medeltidsveckan

Five fun festivals to get you partying in Sweden

Sweden is gearing up for a number of great festivals this week. Check out our favourite five picks as well as a handy interactive guide to all of Sweden's best events. READ  

Gothenburg rocked by 'fairly big' earthquake
An earthquake hit the Gothenburg area on Wednesday evening. Photo: Pontus Lundahl/TT

Gothenburg rocked by 'fairly big' earthquake

An earthquake shook the Gothenburg area in western Sweden on Wednesday evening. READ  

Lukewarm support for 'alternative pride march'
Participants were outnumbered by some 100 counter-demonstrators. Photo: Bertil Ericson/TT

Lukewarm support for 'alternative pride march'

Fewer than a couple of dozen demonstrators turned up to walk in a controversial gay rights parade organized by far-right campaigners in Sweden on Wednesday, according to police. READ  

Swedish police probe mysterious powder
A Swedish police car. File photo: Mikael Fritzon/TT

Swedish police probe mysterious powder

UPDATED: Suspicious white powder sent to Sweden's public broadcaster SVT's offices in Blekinge has been found to be harmless, a police spokesperson told The Local on Wednesday afternoon. READ  

Hedgehogs 'kicked like footballs' in Sweden
The centre suspects that at least ten of the 118 hedgehogs the centre has taken in so far this year have been hurt by people. File photo: Drago Prvulovic/Scanpix

Hedgehogs 'kicked like footballs' in Sweden

Shocking reports from a rescue centre in western Sweden about cruel abuse of hedgehogs have put the Nordic country's reputation as an animal-friendly nation in a different light. READ  

Swedish streaming site to shut down after raid
Swefilmer administrator Ola Johansson has announced that the site will close for good on Friday July 31st. Photo: Vilhelm Stokstad / TT

Swedish streaming site to shut down after raid

A popular Swedish film-streaming site has announced that it will shut down after police arrested and searched the home of one of the site’s administrators. READ  

Sweden sitcom pulled over 'craptastical' ratings
Welcome to Sweden actors Lena Olin, Greg Poehler and Josephine Bornebusch. Photo: Nora Lorek/TT

Sweden sitcom pulled over 'craptastical' ratings

The creator of 'Welcome to Sweden' has announced that NBC has cancelled the Swedish-American sitcom in the US because of "craptastically low ratings". READ  

Salvagers deny Swedish sub wreck was PR stunt
Ocean X Team members Peter Lindberg and Dennis Åsberg. Photo: Ocean X Team

Salvagers deny Swedish sub wreck was PR stunt

Speculation was running high on Wednesday over the discovery of a wrecked submarine off the coast of Sweden, after the military said it was likely a Russian vessel which ran aground a century ago. READ  

The Local List
Nine ways to become a truly Swedish woman
How to become a Swedish woman. Photo: Susanne Walström/imagebank.sweden.se

Nine ways to become a truly Swedish woman

Have you ever paid for yourself on a date - or yelled at a man for whistling at you on the street? Then you may be more typically Swedish than you think. We’ve put together a list of nine experiences that make a truly Swedish woman. READ  

Malmö police shortages 'putting public at risk'
Police investigating the latest in a series of explosions in Malmö on Sunday. Photo: Johan Nilsson/TT

Malmö police shortages 'putting public at risk'

Malmö's summer of violence coupled with police staff shortages over the holiday season could be putting the public at risk in Sweden's third biggest city, a police union said on Wednesday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
Why are Swedes so scared of Russian submarines?
Lifestyle
New snaps of Sweden's baby prince
National
Free bus cards for refugees in Sweden
Gallery
Property of the week: Simrishamn, Skåne
National
Why has Snoop Dogg said he will never return to Sweden?
Blog updates

24 July

Editor’s blog, July 24th (The Local Sweden) »

"Dear readers, Our most read story this week was our tongue-in-cheek guide on how to become a..." READ »

 

15 July

Climate Change: A New Risk Assessment (The Diplomatic Dispatch) »

"Climate change is one of the most serious threats facing the world today.   The UK is..." READ »

 
 
 
Sponsored Article
Getting pregnant the Swedish way
Features
Five outrageously harsh tourist comments about Sweden
Sponsored Article
Why is Sweden still working with Russia?
Gallery
People-watching: July 24th-26th
Travel
Seven ways to beat the Swedish rain
National
Should Sweden's alcohol stores be open on weekends?
National
How to become a Swedish man
Gallery
People-watching: July 22nd
Lifestyle
How to never miss your favourite features on The Local
National
Royal husband on 'breadwinner' role
National
Stockholm to ban all cars for one day
Sponsored Article
Outsourcing drives Apreel's Europe growth
Gallery
Property of the week: Sölvesborg, Blekinge
National
Questions over who would replace Swedish PM in a crisis
Gallery
IN PICTURES: July summer snaps
Gallery
People-watching: July 17th-19th
National
Why are Swedish women joining Isis?
Travel
Ten Stockholm streets you just have to walk down
Sponsored Article
'Swedish women must demand their partners use a condom'
Sport
Did UK football parents threaten Swedish kids?
Technology
Stockholm scientists find world's oldest sperm
Gallery
People-watching: July 15th
National
Angry Swede uses bird nest as fake speed camera
National
Meatball row as Ikea changes recipe
National
Sweden's new princess in spotlight
National
Slimy slugs go on sale to raise cash for EU migrants in Sweden
National
Crown Princess Victoria turns 38
Sponsored Article
Harstena: Life in Sweden's secret archipelago
National
Is this the best marriage proposal story in Malmö's history?
Sponsored Article
'Biofuels critical for climate-friendly flights'
Sponsored Article
Gaps don't have to kill your Swedish CV
National
Why summer could be the best time to invest in a Swedish property
Gallery
Property of the week: Bollnäs, Hälsingland
National
Swedish house on sale for one krona
National
Would you give this ugly food a home?
Gallery
People-watching: July 10th-12th
Travel
Foreign hikers in Sweden set to get more help in English
National
Prince Nicolas enjoys first summer
National
Meet the amazing Swedish granny who loves theme parks
National
Stockholm to host Eurovision 2016
Travel
Five quirky summer tours in Sweden
Gallery
People-watching: July 8th
National
Is this Sweden's biggest burger?
Business & Money
How Greece is affecting Sweden
Sponsored Article
'Swedish industry needs US trade deal'
National
Hundreds mourn teen Swedish murder victim
Sponsored Article
Sweden's 'incredible' chance to connect
Sponsored Article
'Today's refugees could be tomorrow's Zlatan'
Sponsored Article
Crans-Montana: International expat hub
Sponsored Article
‘I don’t feel Swedish, I feel international’
Sponsored Article
VIP Mingle at Almedalen's hottest event
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,274
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se