Why the hottest Swedish Christmas gift of 2021 is not actually a thing at all

Why the hottest Swedish Christmas gift of 2021 is not actually a thing at all

After more than eighteen months of social distancing, what Swedes really, really want for Christmas is simply the chance to experience things with a crowd of others.

Sweden’s online retailers predict happy Christmas

Sweden’s online retailers predict happy Christmas

Sweden unveils hottest Christmas gift of 2018

Sweden unveils hottest Christmas gift of 2018

‘Natural Reality’ glasses video mocks tech-obsessed Swedes

‘Natural Reality’ glasses video mocks tech-obsessed Swedes

This is what the Swedes want for Christmas

This is what the Swedes want for Christmas

Sweden unveils hottest Christmas gift of 2013

Sweden unveils hottest Christmas gift of 2013

‘Bag of groceries’ named Christmas gift of 2011

‘Bag of groceries’ named Christmas gift of 2011

Headphones named hot Christmas gift of 2012

Headphones named hot Christmas gift of 2012

This is the hottest Christmas gift for 2019 in Sweden

This is the hottest Christmas gift for 2019 in Sweden