In a year plagued by high cost of living, inflation and high energy prices, it's maybe not a surprise that Sweden's gift of the year for 2022 is distinctly analogue, cheap to make (depending on materials) and can save you money on your heating.
After more than eighteen months of social distancing, what Swedes really, really want for Christmas is simply the chance to experience things with a crowd of others.
Worried the festive season has become an exercise in consumerism and Black Friday shopping? Swedish retailers predict the Christmas gift of the year will be something much more sustainable.
A Swedish video poking fun at the virtual reality (VR) craze has gone viral, chalking up over hundreds of thousands of views since it was <a href="https://www.facebook.com/naturskyddsforeningen/videos/10154517952346609/" target="_blank">posted on Facebook</a>.
Swedish retail organization HUI Research has predicted which Christmas gift will be underneath every modern, tech-savvy, gadget-loving Swede's Christmas tree this year.
The hippest Christmas gift of 2013 is set to keep Swedes healthy and full of vitamins during the holiday season, according to a Swedish retail research group's annual "Christmas Gift of the Year" predictions.
The hottest Christmas gift set to keep Swedes humming during the 2012 holiday season is a set of headphones, according to a Swedish retail research group's annual "Christmas Gift of the Year" predictions.
When Santa's sleigh departs after having completed its Christmas rounds of Swedish households this year he will have deposited bags of groceries complete with recipes, according to a prediction from the HUI Research (formerly the Swedish Retail Institute).
