On Wednesday a 20-year-old Swedish woman posted a photo of herself wearing a bikini, by Friday afternoon the picture had generated over 70,000 likes, almost 4,000 comments, and over 2,300 emailed responses.
The Swedish National Board of Health and Welfare (Socialstyrelsen) is proposing a special medical licence for practitioners wanting to carry out cosmetic surgery and an age limit of 18 for patients.
Swedish clothing retailer H&M has defended its use of computer-generated bodies adorned with the heads of real models in order to sell swimwear and lingerie.
Despite the turbulent financial climate, Swedes aren't cropping their beauty budget, according to recent figures from Statistics Sweden (Statistiska centralbyrån, SCB).
Beauty conglomerate L’Oréal continues to market its anti-wrinkle creams in Sweden with ”misleading information” according to Sweden's consumer watchdog, demanding the company be fined.
A self-help guide published by Gillette to help mums discuss the issue of shaving body hair with their pubescent female offspring, has prompted critical reactions from Swedish parents.
A study conducted by Swedish and Finnish economists has shown that Swedes find politicians on the right of the political scale to be better looking than their left wing counterparts and reward them for it at the ballot box.
Swedish researchers at Stockholm's Karolinska Institute have determined that the attractiveness of a person is far more influenced by a good night's rest than previously thought.
