IN PICTURES: Swedish Museum of Failure honours flops and terrible ideas
Helsingborg in southern Sweden is set to become the home of a museum dedicated to some of the biggest flop products of all time, including a Donald Trump boardgame, the Betamax player, the Harley Davidson perfume and an ill-advised "female" pen.
Back to Sweden to open 'Museum of Failure' showcasing flop products»
Samuel West, a psychologist and innovation researcher, founded the museum. Here he is with the infamous Bic "for her" pen, a pen "designed to fit comfortably in a woman's hand". Women understandably weren't interested in paying extra cash for a pen just because it came in pink or purple, and the product was a disaster.
Photo: Björn Lindgren/TT